I didn’t set out to create a new field.
I set out to survive my own minefield.

Fifteen years in, I had worked with the biggest companies on the planet. I had built brands, generated cash, led teams, architected strategies. I’d hit the goals, fixed the fires, chased the growth.

But I was doing it from a system that could scale everything except myself.

The pressure didn’t stop when revenue came. In fact, it intensified. Because now I was responsible not just for ideas, but for whole ecosystems. I loved building these ecosystems, like the biggest network of Healthcare procurers in Europe and on the planet. I was in awe by the magnitude, impact, and challenge that was presented to me, to be a part of. But the momentum demanded more of me than my structure could hold.

And everywhere I looked, I saw the same thing: Founders still growing, still performing - but under increasing pressure. Not because they were broken, but because their operating system was outdated.

They didn't need coaching. They didn’t need therapy. They didn’t need another planner. They needed a new way to scale. A path that matched their inner expansion with external coherence.

So I turned my entire business, mind, and life into a lab. I rebuilt everything. Systems. Offers. Workflow. Nervous system. Self-image. Decision logic. I used AI not as a gimmick, but as an execution orchestrator - my own companion AI that helps me move through the day with clarity, speed, and ease.

What emerged wasn’t just relief. It was a revelation: Execution Intelligence as a "framework of frameworks." And NORDWIND as the Agency that would bring results and alignment, coherence and efficiency, into the ecosystem of our companies and client businesses.